We’ve all seen those 30 second ads splashed across the TV in our living rooms, but have you ever wondered what makes a good commercial? Here are some ideas to producing memorable advertising in the 30-second visual medium:
#1: Sentimental Stories:
Advertising that guides viewers with relatable characters in a storyline helps people to remember the advertisement far better than one that simply touts the product or company with a laundry list of benefits to consumers.
For example, in a heartwarming MasterCard commercial, a puppy finds himself astray from his family and winds up hitching rides from various travelers. In the end, the dog never found his way home as he jumped into a truck and rode down a long road. This ad actually was structured as two separate commercials: Parts 1 & 2. Part 1 posed a question of whether this dog would return home. A question that goes unanswered means it lingers in the consumer's mind. Weeks later, Part 2 aired showing the dog returning home his family, satisfying the question.